Apple to Target Ads Based on Your Mood

Apple is developing a way to understand your mood and then target ads to you accordingly. Apple has just published a patent application titled, “Inferring user mood based on user and group characteristic data”, which states that it is developing to target ads based on users moods and behavior. The system is set to work … Read more

Apple’s Inspiring New Ad- Your Verse

In just a few days, Apple will be celebrating it’s 30th birthday and the company is celebrating by releasing an ad that could go down in history. In 1984, Apple released a TV ad which became one of the most iconic commercials of all time. While the company had it’s ups and downs, today, Apple has … Read more

Apple Asia Fined for Fair Trade Breach

The ROC Fair Trade Commission has fined Apple Asia for $665,000 for restrictive practices governing cell phone distribution contracts.  Apple Asia was found guilty of breaching the Fair Trade Act by getting telecommunication suppliers to sell the iPhone at a set price, breaching Taiwan’s free trade laws. Apple Asia also told carriers to alter service … Read more

Apples Plans for 2014

A memo by Tim Cook has revealed Apple’s plans for 2014. “We have a lot to look forward to in 2014,” Cook wrote in the leaked memo, “including some big plans that we think customers are going to love.” Apple is rumoured to be woking on bigger iPhone models, a 12.9 inch iPad and even … Read more

Apple iPhones Now Available through China Mobile

Apple has just signed a deal to bring the iPhone to 760 million China Mobile customers.  Apple’s iPhone will now be available to China Mobile customers thanks to a new agreement between the two companies. The iPhone 5c and 5s will be available through China Mobile from January 17. “China is an extremely important market … Read more

Apple To Launch New Mac Pro Desktop

Apple has announced that their new desktop, the Mac Pro will go on sale Thursday, just in time for the last minute Christmas rush. The Mac Pro boasts a cylindrical design giving it a slim, sleek and futuristic look. The new Pro desktop will retail for around $3000, catering to the high end and professional … Read more