Apple has broken records on Black Friday sending their shares to $555 for the first time this year.
Apple has once been a stock-market high player however in the last few months stock has slipped due to competition from companies such as Samsung and Google.
This Black Friday however, Apple stock has soared past $555 for the first time in 2013. The highest stock price was reported back in September 2012 when Apple shares reached $700, since then however, the price has been dropping.
For Black Friday the company offered gift cards to customers worth between $50 and $75 with the purchase of a new iPad and a $150 gift card with the purchase of a MacBook.
This helped the company to boost revenue and get excited customers in the door.
This good news is welcomed by Apple who has been declining in profits this year however, now profits have been stabilized as the holidays approach and the release of the new iPhone and iPad have launched.
Despite competition it seems that Apple will remain a popular go-to these holidays.