BitTorrent Upset At Piracy Stigma
The company BitTorrent is commonly associated with Torrents which are commonly associated with piracy.
The company wishes that people would drop the stigma that they are associated with piracy.
Sure, it is true that they have been used for piracy in the past and quite possibly still are, but they are by no means a piracy company.
Their business model is not based on piracy and they want people to know this.
They provide a legitimate service that allows people to view content, totally legally.