Facebook To Introduce More Interest Based Ads
Facebook will soon be introducing more interest based ads that will act and feel like something you already know, your own interest.
The new ads will work just like retargeting works, you go to a site, so you must be interested in those types of products and Facebook will then show you more interest based ads off of that interest that you have already expressed.
It’s a good move for Facebook, their existing ads have quite a bit of ad blindness for most people.
Ad blindness is a key factor in determining long term revenues. Google is also a company that falls victim to the ad blindness phenomenon.
Facebook is counter-acting many industry moves to expand revenue and be competitive in todays complicated ad marketplace.