Google Launches Real Time Analytics API
The common problem with Google Analytics was that it was just not live. Google then fixed this problem about 2 years ago when it made the data live.
Other paid tools had options available with real time reporting data, and up until now that’s what you paid a premium for.
The bigger problem was that it’s just not practical for people to sit at their computers 24/7 and made adjustments to their data based on the live insights.
Now, Google has launched their own real time data analytics API which is currently in BETA mode. It’s on an invite only BETA access mode and Google hopes it will be more widely available shortly.