WhatsApp, a mobile messaging application that allows people to send messages all over the world now have more users than Twitter and transfer more messages than Facebook.
WhatsApp has grown tremendously since it began and now has more than 200 million users and is sending over 2 billion messages per day.
WhatsApp currently charges 99 cents per year for its service and Jan Koum, CEO WhatsApp revealed, “we’re so bombarded with ads so much in our daily lives and we felt that smart phones aren’t the place for that. Our phones are so intimately connected to us, to our lives. Putting advertising on a device like that is a bad idea. You don’t want to be interrupted by ads when you’re chatting with your loved ones. Our monetization strategy is simple. One dollar a year. If we did something besides that, it would just get in the way.”
The company also recently reported they turned down a $1 billion offer from Google however, it is not clear whether WhatsApp would accept a similar off in the future.
Experts suggest that “WhatsApp is on a roller coaster to become what Facebook became half a decade ago.”
For now, Koum and her team are just happy knowing that they are “the single most used independent smartphone app in nearly every country in the world.”